The decision point is the key moment in which "point of care" conversations take place between patients and their healthcare providers, including physicians and pharmacists.
This decision point occurs wherever patient education and treatment decisions are being discussed—for example, in the physician’s office, in the waiting room, or at the pharmacy. It's where healthcare options are discussed and treatment decisions are made.
The problem? Most marketers and companies don’t really understand the best ways to contribute to decision point conversations. So, opportunities to support providers, patients, and payers are often lost.
The decision point presents an unsurpassed opportunity to educate, counsel, and improve patient health.
Average number of annual patient-physician appointments for treatment of a chronic condition
Average length of actual appointment time during a specialist visit
Average length of wait time in the doctor's waiting area prior to appointment
Total prescriptions dispensed are filled in retail pharmacies
Percent of patients who visit a supermarket or pharmacy within 4 hours of their visit
*Statistics from http://www.contextmediainc.com/.
DecisionPoint™ is a group of professionals dedicated to informing, educating, and innovating a dynamic channel of communications at the actual point of care.
DecisionPoint™ aims to create an integrated, efficient, high-impact way for suppliers of life science companies to promote the value of these conversations while contributing collaborative ideas that will enhance the value of the channel for patients, providers, and the companies themselves.
DecisionPoint™ members are able to collectively and collaboratively influence the way personalized, targeted, multichannel communication occurs at the point of care. And members also benefit by supporting education of life science marketers about the products and services available to them for contributing to point of care conversations. DecisionPoint™ promotes the development and use of companies interested in:
The following companies are founding members of DecisionPoint™ and have already become an integral part of shaping the future of point of care conversations. Add your company’s name to the list of those who want to make effective point of care conversations the norm for patients, providers, and responsible companies in the life science industry.
DecisionPoint™ is successful only through the collaboration of members to build a dynamic communication channel. Working together, members can have a strong voice and shape the future of point of care communications.
Membership fee structure available on request.